Ever seen these:
They are QR Codes: http://en.wikipedia.org/wiki/QR_Code. Most modern mobiles have a small application on board which can read the information. Because of the build in error correction they are ideal for stuff like address labels.
With google chart you can easily integrated them in an OBIEE report. Say you want to code http://obiee101.blogspot.com/
add the formula:
Set the column type to image URL:
Till Next Time
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